Resources
Guides and articles
Practical writing on TikTok Shop creator campaigns, sampling and affiliate operations - from what we actually see running campaigns across Europe.
Pillar guide
How to sell on TikTok Shop
Step-by-step: registration, listings, the affiliate program, samples, commission and reporting.
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Economics
TikTok Shop commission rates: what actually works
Realistic ranges by category, the math creators run, and the mistakes that leave listings dead.
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Operations
Sending samples to TikTok creators
Keep vs returnable, shrinkage, high-value ops and the mistakes that cost real money.
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Diagnostic
Why your TikTok Shop videos aren't selling
Seven reasons behind big views and small sales, in the order we diagnose them.
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Strategy
TikTok Shop vs Amazon for small brands
Honest side-by-side on discovery, margins, ops load and where a small European brand should start.
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